How to influence policy and Investment:
The ‘IDEA’ Approach

Influencing policy and attracting investment isn’t just about having a good proposal—it’s about making decision-makers believe in it. In Worcestershire, we’ve developed and tested a practical framework that works: the IDEA approach.

It’s simple, memorable, and powerful. Here’s how it can transform your strategy.

I – Impact

Start with the “why.” Policymakers need evidence that your proposal will make a real difference. Whether it’s improving health outcomes, boosting local economies, or reducing inequalities, show the data. Combine hard research with human stories—because numbers convince, but narratives inspire. When leaders see tangible benefits, they’re more likely to act.

D – Deliverability

Great ideas fail without a clear path to implementation. Demonstrate that your plan can be rolled out successfully. Provide practical “how-to” guides, case studies, and examples of similar initiatives that worked. Decision-makers want confidence that your proposal won’t get lost in complexity. They also want evidence that it will can be implemented long term. Make it easy for them to say yes.

E – Economics

Ignore this at your peril. Every policy or investment decision comes down to cost and value. Be transparent about financial implications for government, businesses, and communities. Show a credible return on investment and build sustainability into your model. When you can prove that your idea saves money—or generates it—you’ve got their attention.

A – Acceptability

Even the best ideas fail if people reject them. policy makers worry about public backlash and compliance. Gather evidence that your proposal is welcomed by the community, businesses, and stakeholders. Use surveys, engagement sessions, and examples of successful adoption elsewhere. Acceptance isn’t just about avoiding resistance—it’s about creating champions and a ‘buzz’.

The IDEA approach isn’t theory—it’s a tested method for turning concepts into funded, implemented policies. By focusing on Impact, Deliverability, Economics, and Acceptability, you build a compelling case that resonates with both hearts and minds. In a world of competing priorities, IDEA helps your proposal stand out.

Ready to influence change? Start with IDEA—and watch your ideas become reality!